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The faster you can persuade the other person to decide, the more likely you are to get what you want. The longer you give the person to think about it, the less chance you have of getting what you want.
If you say that a special price is available today only, you better mean it. The moment you fake-the-funk and they suspect they can still get the same price tomorrow, you have neutralized the effect of time pressure. You may lose some sales as you apply this technique but in the long run, you’ll win. #facts
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