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Well Beyoncé did it again. She set the world on fire with the Lemonade album. The video is going to illustrate some very fly elements she incorporated in her album but I wanted to point out some great marketing elements she used to captivate and deliver a powerful message to her audience. These are our Top 4 Beyoncé’s Lemonade marketing tips you can also use in your business.
- Visual Content is More Powerful than Text: video contents, vlogs, YouTube short videos are becoming increasingly more popular and powerful. Start making some videos to engage your audience with.
- Hire People who are Better than You: There’s no doubt that Beyoncé is a great songwriter but she also knows when someone is more talented in a specific field. Contracting spoken word poet Warsan Shire gave her intro an amazing youthful perspective. Hire people that are better than you, they will make your brand look amazing.
- Fuse Classic with Modern: Those who are able to merge tradition and current affairs together have lasting power.
- Listen to your Audience: Beyoncé’s audience have wanted her to address infidelity and the beauty of strength amongst Black women. Correct me if I’m wrong but she hit a bullseye. Pay attention and listen to your audience wants and needs, then create a product or service around it.
Source: Boyce Watkins
Question: What were some scenes that really captivated you?
*Be sure to leave a comment and share your thoughts with me. I’d love to know what you think -One Love
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